OTIF is one of the most discussed KPIs in logistics, but it’s also one of the most misunderstood. Companies often celebrate “On-Time” and “In-Full” separately, but true OTIF requires both to occur simultaneouslym and consistently.
What breaks OTIF?
It’s not always the carrier. Often, internal issues like poor inventory accuracy, misaligned demand plans, or delayed warehouse picks are the real culprits. Even companies with strong TMS or WMS platforms struggle if their systems don’t talk to each other in real time.
Fixing OTIF isn’t about tracking, it’s about orchestration. A strong control tower setup can alert you before an order fails to meet OTIF standards, giving teams a chance to react.
Don’t just measure OTIF, build a workflow that enables it.
